FIFA 10 – Manchester Derby Advert

This Sunday EA SPORTS will kick-off its FIFA 10 marketing campaign with a one-off TV screening of the full two minute advert entitled ‘How Big Can Football Get’.

An all-star football cast will showcase their FIFA skills during the second half-time break of the Manchester derby, live on Sky Sports 1 this Sunday. On the final whistle the advert can be viewed at www.easports.co.uk/fifa.

The advert starts pre-match with Wayne Rooney, Karim Benzema, Xavi, a host of other pro football players including Theo Walcott, Tim Cahill, Bastian Schweinsteiger, FIFA gamers, and football fans preparing to kick-off in locations all over the world. The intensity of their matches grows and the pace quickens, leading ultimately to huge celebrations, huge disappointments, and all of the emotions typical of Richter Scale-sized football matches. With gamers, pros, and fans all taking part, the campaign shows how FIFA10 connects people throughout all levels of football and gaming culture.

The TV campaign from Wieden+Kennedy Amsterdam asks the question ‘How Big Can Football Get?’ inspired by staggering game-play statistics which illustrate the vast number of people already participating in football through the EA SPORTS’ FIFA franchise. The campaign encourages more people to join the football movement through the invitational proposition “LET’S FIFA” that has been carried over from the successful FIFA 09 campaign.

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