Electronic Arts today unveiled a new video showcasing the improvements of player control in FIFA 10 over the game’s last iteration, with FIFA 10 now featuring a 360 degree dribbling system. A full playable demo of FIFA 10 will be available on the PSN, XBL and PC this Thursday (Sep 10th) in Europe, and next week (Sep 17th) in North America. You can also check out the ‘basic attacking tutorial‘, which was also released by EA today. //

Ahead of next week’s triumphant launch of Colin McRae: DiRT 2, Codemasters today released the stunning ‘Jump Jam’ video. The pre-launch trailer features best-of-breed, officially licensed off-road vehicles competing in diverse disciplines at beautiful locations on the World Tour. From traditional Rally and point-to-point races to wheel-to-wheel, day-and-night circuit and stadium events, the action culminates in a dramatic finale as a Subaru Impreza WRX STI jumps over another at a spectacular mid-race crossover point. As the critically-acclaimed game prepares to leap from store shelves...

Taking centre stage at IFA, the world’s biggest consumer electronics fair, Sony today announced ‘make.believe’ (pronounced: make dot believe), its new group-wide brand message. Symbolising Sony’s spirit of creativity and innovation, it is the first time Sony has introduced a single overarching brand message for all of its entertainment and electronics businesses around the globe. ‘make.believe’ unites Sony’s communication efforts across electronics, games, movies, music, mobile phones and network services. “As we move to transform Sony and integrate...

Sony have released 20 new screenshots for the PSP version of LittleBigPlanet, a world of endless possibilities where imagination and creativity is king. In this stylish and stitched-together 3D craft material world, there is fun to be had for all ages, tastes and player types. On this portable LittleBigPlanet there are over 30 new developer-created levels through 7 new themed locations to explore and Play. //

Codemasters today announced a showcase music gig in association with NME Radio for the launch of Colin McRae: DiRT 2. The free and exclusive one-off gig will feature performances from artists featured in the game’s ear-melting in-game soundtrack. It’s a money-can’t-buy event, but gamers can win free tickets to the exclusive launch gig via special DiRT 2 promotions running on NME.com and NME Radio; visit www.nme.com/dirt2/win to enter. Taking place on Thursday 10th September at The Arches in London, the day before Colin McRae: DiRT 2 launches in the UK, the evening launch party will feature...

Konami have released the final packshot for PES 2010, starring Lionel Messi and Fernando Torres. PES 2010 will be released for PlayStation 3, Xbox 360, PC-DVD and mobile phones on October 22nd, with versions for PlayStation 2 and PSP (PlayStation Portable) to follow on November 5th and finally the Wii version releasing on November 19th. The cover is obviously near identical on all the formats, so we will just post the PlayStation 3 cover below, which as you may notice uses the new PS3 logo. //

Electronic Arts today unveiled the global cover athletes for FIFA 10. Chelsea midfielder Frank Lampard joins Manchester United striker Wayne Rooney as the face of FIFA 10 worldwide on each available platform— the PlayStation 3, Xbox 360, Wii, PC, PlayStation 2, Nintendo DS, PSP and on mobiles. EA have also revealed that a full playable demo of FIFA 10 for the PlayStation 3 will be available for downloadable at the PlayStation Store, for the Xbox 360 on Xbox Live Marketplace and for the PC at WWW.EASPORTS.CO.UK/FIFA10 as of September 10 in Europe and September 17 in North America. Play as Chelsea,...

Boasting a reputation for realism and superior gameplay, the latest addition of the beloved franchise will further narrow the gap between the game and the real thing. Argentinean soccer star Lionel Messi, one of the world’s greatest players, graces the cover of this year’s version, which contains licensed content, stadium atmospheres, and player likenesses all the way down to the specific moves of the real life players. In addition to the UEFA Champions League mode, PES 2010 allows players to choose from an enhanced Master League mode and an edit mode to further personify their team. //

Konami has announced that PES 2010 will be released for PLAYSTATION 3, Xbox 360, PC-DVD and mobile phones on October 22nd, with versions for PlayStation 2 and PSP (PlayStation Portable) to follow on November 5th and Wii on November 19th. Konami has also unveiled a new 360-degree control system, and several other key gameplay advances determined by fan requests. 360-degree control will be available on both the PLAYSTATION 3, Xbox 360 and PC-DVD versions of the game via the analogue sticks on the respective controllers. The system will allow players to spread the ball with ease, opening up new...

Sony Computer Entertainment Europe (SCEE) today announced a range of new products and services that will transform the entertainment experience on PSP (PlayStation Portable), PlayStation 3 (PS3) and PlayStation Network. Against the backdrop of strong global sales and the announcement of a comprehensive suite of new games and entertainment services, the new slim PlayStation 3 was officially unveiled, offering 120 gigabytes of hard disk drive storage space and priced at €299. Summary of key announcements: PlayStation 3 New model launch: Week of 1st September 2009 120GB hard disk drive, 32%...